Ideem and Unifonic Partner to Bring Passwordless Authentication to the GCC

TL;DR: Ideem and Unifonic have entered into a strategic partnership to establish a secure digital ecosystem for enterprises across the Gulf Cooperation Council, built on next-generation passwordless authentication. The collaboration pairs Unifonic's reach across the region's largest brands with Ideem's bank-grade, MPC-based authentication, giving GCC businesses a path away from the cost, friction, and fraud exposure of passwords and SMS OTPs. The partnership has been covered by Zawya.

A partnership built for the way the GCC actually operates

We are excited to announce that we have partnered with Unifonic, the region's leading AI-native customer engagement platform, to redefine the future of digital identity across the Gulf. Unifonic has established itself as a trusted partner to the region's largest brands, enabling them to navigate the complexities of customer communication across telecom, conversational messaging, and social media channels. As GCC organizations push toward digital maturity, authentication has emerged as one of the biggest hurdles in the customer journey, and it is the hurdle this partnership is designed to remove.

Together, we are creating a passwordless ecosystem for Unifonic's clients that reduces friction, increases security, and builds more trust with their users.

Moving beyond the password burden

For years, businesses across the region have relied on passwords and SMS-based one-time passwords to verify their customers. That model carries a growing cost: rising messaging spend, exposure to SIM-swap and interception attacks, and a clunky experience that causes customers to drop off at exactly the moments that matter most. By partnering with Ideem, Unifonic is enabling its clients to move away from that burden and the growing frustrations of SMS OTPs, offering a frictionless authentication experience that removes the risks tied to traditional codes.

"At Unifonic, we aim to provide solutions that facilitate seamless connection between businesses and their customers," said Michael Falorni, Vice President of Growth and Business Development at Unifonic. "By collaborating with Ideem, we are advancing this mission. Together we are creating a passwordless ecosystem for our clients that helps reduce friction, increase security, and build more trust with their users."

Bank-grade security, delivered through a simple integration

At the core of Ideem's technology is multi-party computation. Rather than storing credentials that can be phished, leaked, or stolen, Ideem uses MPC-based device binding to authenticate users silently and cryptographically. There are no stored secrets to compromise, no app downloads, and no redirects. The result is phishing-resistant, bank-grade authentication originally designed for top-tier financial institutions, now available to Unifonic's clients through a simple software integration.

"Unifonic plays a pivotal role in driving customer engagement across the region," said Toby Rush, CEO at Ideem. "With broad local market insights and a clear understanding of friction points, the company can support clients by streamlining the customer journey. We are excited to collaborate with Unifonic and support them in strengthening the region's enterprise landscape with passwordless authentication."

A Zero-Trust approach for the region's enterprises

Under the partnership, Unifonic and Ideem are bringing a Zero-Trust approach to the GCC market to address the challenges posed by traditional passwords and OTPs, which remain vulnerable to phishing. The benefits land at multiple levels. Enterprises see higher conversion by preventing the drop-off that comes from password resets and OTP non-receipt. They reduce the operational costs tied to data breaches and password management. And they give their customers a faster, safer way to authenticate across every interaction.

This is what authentication looks like when it is built for the next decade rather than retrofitted from the last one, and we are glad to be building it alongside Unifonic.

The partnership has been covered by Zawya. To learn more about bringing passwordless authentication to your platform, visit useideem.com.