In this episode of Smart Friends, Toby Rush shares the rollercoaster journey behind four startups and a nine-figure exit. From childhood influences to strategic sabbaticals, the conversation dives deep into the motivations behind serial entrepreneurship. Toby also unpacks the thinking behind his newest venture, Ideem, and how it’s aiming to make 2FA obsolete by bringing passkey-level security to payments and identity verification—without friction.
The episode is packed with personal insight and hard-earned lessons about building, timing, and starting again. Worth a listen for any founder or product leader thinking about what’s next.
Watch Here: https://www.youtube.com/watch?v=xxbAYHylHTc
Link to the Podcast Here: https://kite.link/smartfriends88g
USENIX Security researchers tested 103 live passkey deployments. None passed every WebAuthn check. The report covers the findings, how Passkeys+ measured up on the same criteria, and a framework for vetting any passkey vendor.
Download the Report →Built by Ideem
Device-bound passkeys and A2A payment authentication. One SDK. No OTPs, no redirects.
We ran the researchers' own tests against Passkeys+ and published everything that came back. Read the findings, our results, and the questions to ask your vendor.
Get the Security Report →