When the internet exploded into a marketplace, battlefield, and everything in between, one of the biggest challenges became identity. How do you tell the difference between a legitimate user and a fraudster, especially when both show up from the same IP range, use the same browser, or even share similar behavior patterns?

The future of checkout is fast, secure, and invisible. Passkeys are changing the way we log in, replacing clunky passwords with cryptographic credentials that are easier for users and harder for attackers to exploit. But when it comes to one-click checkout, relying on a single factor—even a passkey—isn’t always enough to ensure the transaction is legitimate. That’s where Ideem comes in.

One-click checkout should feel fast, effortless, and secure. Many platforms try to deliver this by leaning on device fingerprinting to recognize returning users. On paper, it seems efficient. But in practice, it introduces risk, friction, and a fragile trust model that simply cannot scale.