Mula-X is rolling out Ideem's Passkeys+ across its Thailand digital wallet platform, replacing SMS-based OTPs with biometric, device-bound authentication built on the FIDO standard.

In this episode of Smart Friends, Toby Rush shares the rollercoaster journey behind four startups and a nine-figure exit. From childhood influences to strategic sabbaticals, the conversation dives deep into the motivations behind serial entrepreneurship. Toby also unpacks the thinking behind his newest venture, Ideem, and how it’s aiming to make 2FA obsolete by bringing passkey-level security to payments and identity verification—without friction.